MY BEAUTY, MY identity
Documentary • Brand • 17 min
CLIENT • L’Oréal Research & Innovation
PRODUCTION • Gunsmoke
AGENCY • LDR (Lever De Rideau)
A documentary produced for L'Oréal Research & Innovation. Co-directed with NYC-based film director and artist Lesly Lynch, My Beauty, My Identity explores the world of beauty beyond gender in a present that is increasingly moving away from binary definitions. Through Lesly's diverse and multifaceted queer community, the film boldly examines a time when one's biology does not necessarily define one's identity.
Shot in New York City, USA.
Broadcast
Broadcast
Internal & Digital
🏆 Winner Silver Dolphin award at Cannes Corporate Media & TV Awards, France
🏆 Winner "S Argent" at Grand Prix Stratégies de la Beauté 2025, France
🏆 Winner "Silver - Internal Communication" at US International Awards, USA
🏆 Winner "Best Internal" at Brand Film Awards, UK
Awards / Nominations
Awards / Nominations
Team
Written & directed by Alexandre Berman & Lesly Lynch
Starring • Lesly Lynch
Producers • Antoine Stora - Maxime Coisy - Anastasia Sebban
Executive producer, NYC • Space Cowboys Studio, Julie Reali
Creative Director, NYC • Bastien Lienardy
Producer, NYC • Shayan Ajmal Farooq
Production Manager • Ric Chara Pina
1st AD • Achille Vanderhaeghen
DOP • Daisy Zhou
1st AC • Ariel Pomerantz
2nd AC • Lily Nord
Gaffer • Jonathan Alvarado
Key Grip • Forrest P. Brown
Sound recordist • Alicia Qian
Stylist • Willyum Beck
Glam Lead • Antoine Henry
Glam Assistant • Kayla Thomas
DOP interviews USA • Sophie Gousset
DOP interviews France • Davy Bauret
Editor • Romain Vitiello
Assistant editor • Florent Lelias
3D post production • Space Cowboys Studio
Colorist • Alice Prudhomme
Mix • Yellow Cab Studios
Team
