MY BEAUTY, MY PRIDE
Documentary • Brand • 23 min
CLIENT • L’Oréal Research & Innovation
PRODUCTION • Gunsmoke
AGENCY • LDR (Lever De Rideau)
A documentary produced for L'Oréal Research & Innovation. Through the gestures, intimate words, and deep-rooted spirit of South African artist Lulama Wolf, My Beauty, My Pride captures and explores the idea of African beauty, from the past mechanisms of colonisation to today, when Africa in turn influences the world through a blend of modernity and culture.
Shot in Johannesburg, South Africa.
Broadcast
Broadcast
Internal & Digital
🏆 Winner "S Argent" at Grand Prix Stratégies de la Beauté 2025, France
🏆 Winner Silver Dolphin award at Cannes Corporate Media & TV Awards, France
🏆 Winner "Silver - Internal Communication" at US International Awards, USA
Finalist "Best Internal" at Brand Film Awards, UK
Awards / Nominations
Awards / Nominations
Team
Written & directed by Alexandre Berman
Starring • Lulama Wolf
Producers • Antoine Stora - Maxime Coisy - Anastasia Sebban
Executive producer, Johannesburg • Cape Prod Afrika
Line producer, Johannesburg • Olivier Boyer
Production manager • Donovan Marais
Runner • James Hyde Garett
DOP • Brandon Lee Blight
AC • Tyrone Paipao
Loader • Kaya Skeef
Gaffer • Vukani Khawula
Hair & makeup • Charmaine de Kock
Sound recordist • Renier van Niekerk
Editor • Alexandre Berman
Assistant editor • Florent Lelias
Colorist • Alice Prudhomme
Mix • Yellow Cab Studios
Special thanks • Simbongile Ndlangisa - Kendra Hunsley - Zoe Modiga
Team
